Thursday 6 October 2011


The BBC's Technology of Business site featured an interview with SAS's Chief Technology Officer (CTO) Keith Collins this week. The interview is themed on "big data" and it includes Keith's thoughts on the accelerating interest in understanding one's customers. Use of the internet as a channel for promoting and selling products and services means that even the smallest of organisations can reach large volumes of (potential) customers. All of these companies are potential beneficiaries of customer intelligence.

It's an interesting interview, and worthy of a read.

Keith finishes-off by talking of one or two mistakes he feels he's made, one of which was not realising how fast the market for tablet computers would develop. If you thought there a lot of mobile BI stuff at SAS Global Forum this year, next year will be even bigger!