The bottom-up idea can sound unstructured, but is it ever a bad thing to have too many ideas? Probably not, but if you've ever experienced information overload or struggled to know where to begin with a wealth of data you've been given, you may have wondered how you can use all of these ideas effectively.
When there's lots of "stuff" coming at you, it is hard to sort through everything and organise the information in a way that makes sense and helps you make decisions. Whether you're brainstorming ideas, trying to solve a problem or analysing a situation, when you are dealing with lots of information from a variety of sources, you can end up spending a huge amount of time trying to assimilate all the little bits and pieces. Rather than letting the disjointed information get the better of you, you can use an Affinity diagram to help you organise it.
Also called the KJ method, after its developer Kawakita Jiro (a Japanese anthropologist) an Affinity diagram helps to organise large amounts of data by finding relationships between ideas. The information is then gradually structured from the bottom up into meaningful groups. From there you can clearly "see" what you have, and then begin your analysis or come to a decision.
Here’s how it works:
- Make sure you have a good definition of your problem (ref: DMAIC)
- Use a brainstorm exercise (or similar) to generate ideas, writing each on a sticky note. Remember that it’s a brainstorm session, so don’t restrict the number of ideas/notes, don’t be judgemental, don’t be afraid to re-use and enhance ideas on existing sticky notes, and don’t try to start solving the problem (yet)
- Now that you have a wall full of sticky notes, sort the ideas into themes. Look for similar or connected ideas. This is similar to the Ishikawa’s ribs, but we’re working bottom-up, and we’re not constrained a by a set of ribs as our start points. When you’re doing this, it may help to split everybody into smaller teams
- Aim for complete agreement amongst all attendees. Discuss each other’s opinions and move the sticky notes around until agreement is reached. You may find some ideas that are completely unrelated to all other ideas; in which case, you can put them into an “Unrelated” group
- Now create a sticky note for each theme and then super-themes, etc. until you've reached the highest meaningful level of categorisation. Arrange the sticky notes to reflect the hierarchical structure of the (super)themes
Affinity diagrams are great tools for assimilating and understanding large amounts of information. When you work through the process of creating relationships and working backward from detailed information to broad themes, you get an insight you would not otherwise find. The next time you are confronting a large amount of information or number of ideas and you feel overwhelmed at first glance, use the Affinity diagram approach to discover all the hidden linkages. When you cannot see the forest for the trees, an Affinity diagram may be exactly what you need to get back in focus.
If you'd like to know more about some of the other techniques, you can catch an audiovisual recording of my whole paper on Brainshark.